Its official, Pantone have identified ‘the colour’ of 2012; Tangerine Tango – Pantone 17-1463.

Anon, 2011. Pantone 17-1463 TCX. [electronic print] Available at: <http://www.colourhouse.se/default.asp?item=47&sub=239&page=2235&print=true&navigation=false&gt; [Accessed 6th January 2012].

With its warm vibrant blends of orange, red and pink, 17-1463 is intended to;

provide the energy boost we need to recharge and move forward

– Pantone1

The aim to contrast our economic woes with something bright and optimistic is certainly a welcome change from last year where we were encouraged to embrace a warm welcoming shade of pink (honeysuckle) along with our blues. I am normally of the opinion that brighter is better, and Pantone have my vote, I will be sure to be tangoing that tangerine into my work soon enough.

References

1. Pantone cited in Zafar, A., 2011. ‘Tangerine Tango’: The Bright, Encouraging Color of 2012. Time Magazine [online] Available at: <http://newsfeed.time.com/2011/12/09/tangerine-tango-the-bright-encouraging-color-of-2012/&gt; [Accessed 6th January 2012].

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