Following the development with the letter ‘T’ it was decided to progress to using the word geometry and using a more complex grid.

The font Apple Gothic was used due to its simple geometric forms, simple descenders and easy manipulation. The descender of the character ‘g’ was extended to drop below that of the ‘y’, signifying its importance. The ‘m’ was then connected to the ‘g’, retaining even spacing allowing the ‘o’ in ‘geo’ and the ‘e’ in ‘metry’ to align.

For development here only half the word, Geo-Me was utilised, due to the time consuming nature of the task. The development of the geometric piece from the simple elements aligning to a strict grid  again echoes the exterior of the Pompidou Centre.

Investigations were undertaken as to the correct representation of geometry, and it was decided the outlined bars were more effective, however the composition as a whole was failing to be successful. The geometry resembled a pattern, therefore the next step was to return to a more effective graphic utilising various elements as demonstrated by the below sketch.

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