Within a previous post I had investigated the relationship between image and text, focusing on the four primary categories, symmetry, enhancement, counterpoint and contradiction.

 Among my initial investigations for the practical task I begun to consider the most extreme relationship, that of contradiction. As previously discussed true contradiction between text and image is difficult to achieve as firstly it is subjective and secondly it is rare to find examples of contradiction unless comic.

 As Jeroen Breen stated for Eye Magazine in 2010;

“Traditionally, a graphic work is built from two main elements: images and words. The images create a certain atmosphere, feeling or metaphor – in other words, emotion. And then words are used to put across information”1

This is something I wished to explore, the importance of the two main elements, images and text. Breen believes that words convey the information, however, in the previously discussed case of enhancement words elaborate on the information, or in symmetry do not provide any further detail to the audience. I wanted to challenge the importance of type over form, and drew the following illustrations of contradiction.

Here you experience the conflict between the left and right hemispheres of your brain. The left-hemisphere primarily wants you to read the word while the right primarily wants you to decipher the shape.

A more common example of this is the left-right conflict colour test. Try to say the colour of the word, not the word itself.

Anon. n.d. Left Right Conflict. [electronic print] Available at: <http://www.few.vu.nl/~feenstra/gif/colours_1.jpg> [Accessed 19th October 2011].

For many this task is a struggle as again the left-hemisphere primarily reads the word while the right-hemisphere primarily will try and say the colour.

I wanted to research further into the neurological processes that control our interpretation of images and text, I read an interesting article in The New Scientist.

Lee, J., 1997. Before Your Very Eyes. New Scientist, [online] Volume 2073. Available at: <http://www.newscientist.com/article/mg15320739.000-before-your-very-eyes.html?full=true> [Accessed 1st December 2011].

Following this I became interested in the connection between science and design and considered a feature in Eye Magazine, relating to the forthcoming task for scientist of making their ‘invisible’ discoveries ‘visible’ and the relationship they must hold for the future with designers.

McKee, S., 2005. Making visible the invisible. Eye Magazine, [online] Volume 57. Available at: <http://www.eyemagazine.com/feature.php?id=124&fid=549> [Accessed 1st December 2011].

Within the article McKee establishes the relationship between science and images, something which is present throughout history with geometry. The visualisation of solid and planar objects is not a new concept. Within the article McKee discusses how an image of a scientific concept is inherently important in retaining interest.

While McKee concentrates on a more complex subject matter than the basics of geometry that I have previously uncovered, I believe it is important to consider the relationship between the text and the image in order to best convey the meaning of the piece.

Considering this in light of my investigation into contradiction I believe this is inappropriate for the practical aspect of the project. I wish to engage and convey the meaning of the chosen word, geometry utilising both image and type complimentarily, not in contradiction.

I will now research into the techniques used by other designers to convey messages responding to geometry.

References

1. Breen, J., cited in Farrelly, L., 2010. Making Each Letter Speak Out Loud. Eye Magazine, [online] Volume 75. Available at: <http://www.eyemagazine.com/feature.php?id=175&fid=790> [Accessed 29th Novemeber 2011].

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